If you've ever worked with an outside technical communications resource, you've probably experienced the frustration of having your work done by people who don't really understand your business.
It may go something like this: You have a technological breakthrough and you'd like some "press" on it. You hire an outside writer to produce an article or some news releases. But that writer doesn't exactly understand your technology, so your engineer has to lead them by-the-hand through the basics. You get the first draft and your engineer must re-write it. Multiple drafts. Finally, after your engineer has spent so much time on the article or news release himself, neither you nor the outside resource know how to get any publications interested in picking up your story.
Or perhaps you're working with an advertising agency. They create an ad campaign for your new product. But their approach rings false with engineers and the copy is technically inaccurate. So, you try to re-work everything. The agency re-works your re-work. You re-work that. On and on. Finally, you run out of time (or budget) and you end up stuck with the last version. But in your heart, you know it could be better.
Or perhaps you've never even attempted to work with an outside resource since you're concerned it would simply take too long to get them "up to speed" on what you do.
With Technically Speaking, all these frustrations are over. From the start, a "technical brain" handles your work. We have an in-depth understanding of your technology and your marketplace that a non-techie could never achieve. The result: Your message is accurately and effectively communicated. The right points are made, using the right language for your audience. You and your people don't have to spend large amounts of time reviewing and correcting everything. Projects are completed on-time and within budget. You start meeting your communications objectives faster and more effectively.
Technically Speaking can become your best resource for intelligent and on-target technical communications and marketing counsel. And since our creative is just as strong as our technical background, we'll come up with great ideas you'd never think of yourself.